We love natural, grass-fed beef. It is healthy, nutritious, and its real food. We’ve been enjoying the pleasure, magic, and immense satisfaction of eating delicious cuts of meat since the stone-age. Red meat is the original soul food. It is integral to our shared human story. The first caveman or women to cook a great piece of meat over an open fire would have been smiling from ear to ear. We think it beats the invention of the wheel hands down and we want to keep delivering this amazing experience to consumers. Our dream is to make it even better. There is a lot of road in front of us…but we’re ready to do whatever it takes to get there.