This project will deliver three outcomes for investors.
1. Blueprint: The provision of a comprehensive, exhaustively tested body of research validating the size, scale, feasibility and attractiveness of the opportunity to sell premium New Zealand grass-fed beef through an innovative F2C multi-channel format in local and export markets.
2. Commercialization Model: The provision of a fully-costed, pressure-tested business model demonstrating how the opportunity will be monetised. The business model will include a marketing strategy and business plan clearly demonstrating how the venture plans to capture and secure the opportunities.
3. Investment Strategy & Structure: This will underpin the raising of capital to support the new business venture providing opportunities for 999 producers, investors, and in-market partners to engage with and become part of this exciting business opportunity.