There is a quiet revolution getting underway in the beef industry. It is being lead by changes in consumer behaviour driving a global trend towards eating ethically raised, wholesome and nutritious grass-fed beef. A great steak like a great wine should be savoured and enjoyed. An appreciation of how, where, and by who an animal has been raised is key to enhancing this experience and connecting meaningfully and truthfully with consumers. Our mission is to make sure the beef consumers purchase from 999 tastes amazing. We promise to deliver beef that respects the animal, the terroir, and the ecological and environmental systems the animals are raised in.